Post by juthi52943 on Dec 20, 2023 8:30:26 GMT
Regardless of the type of your target audience. An example? Take Shopify, whose OOH billboard campaigns always target entrepreneurs and businesses… brilliant, don't you think?Human beings are influenced by emotions when making decisions. It's in our nature. Many of our purchasing decisions are emotional in nature: buying a house or a car, choosing a location for an important event or the restaurant to celebrate a special occasion.
It seems to be a consolidated and still taken for granted idea that purchasing decisions in the B2B sector are governed exclusively by rational thought.But reality tells us that if we really want to X audience, it is essential Job Function Email List to take into account the emotional factor; research from LinkedIn's B2B Institute shows, however, thatemotion is actually more important in B2B decision-making than in B2C.
Winning with emotions: how to become your customers' first choice Gerard Zaltman of Harvard Business School has shown that 95% of our decision making takes place in the subconscious mind . So we're not as logical as we like to think: when we buy a product or service, it's usually emotion that drives our decision, with rational thinking coming second. and CEB B2B customers are much more emotionally attached to their sellers and service providers than consumers. All this makes sense considering the fact that B2B purchases are usually complex.
It seems to be a consolidated and still taken for granted idea that purchasing decisions in the B2B sector are governed exclusively by rational thought.But reality tells us that if we really want to X audience, it is essential Job Function Email List to take into account the emotional factor; research from LinkedIn's B2B Institute shows, however, thatemotion is actually more important in B2B decision-making than in B2C.
Winning with emotions: how to become your customers' first choice Gerard Zaltman of Harvard Business School has shown that 95% of our decision making takes place in the subconscious mind . So we're not as logical as we like to think: when we buy a product or service, it's usually emotion that drives our decision, with rational thinking coming second. and CEB B2B customers are much more emotionally attached to their sellers and service providers than consumers. All this makes sense considering the fact that B2B purchases are usually complex.